With the coming onslaught of over-the-counter hearing aids, we will see many products developed and released by companies new to the industry. I've been in this business long enough to watch manufacturers come and go. I have a personal connection and interest because back in the day, I worked for one of them.
Consider 3M, a well-known brand, but their products disappeared in a flash. Most recently, Zounds has mysteriously left our marketplace. And we continue to have consumers come to our doorstep begging for parts, care, and repair of hearing aids that we cannot support because the companies slowly disappear or cease to exist.
In the next few years there will be many more choices for consumers. That's the good news. But tread carefully. Most small businesses don't survive. And remember that a lifetime warranty expires when the business dies.