I grew up listening to rock and roll. In my world, turning up those guitar rifts has always been a necessary evil.
As good as it sounds, beware. Fact is, if you play music loud enough and long enough, you will do permanent damage to your hearing.
If you've ever left a concert with your ears ringing, feeling stuffed or plugged, you've done irreversible damage. Once those tiny fibers that make up your hearing nerve are destroyed, there's no turning back. It may not show up today or tomorrow and the damage is cumulative.
Think twice before you crank up the volume. And by all means, consider ear protection if reducing the volume is not an option. Your audiologist is the expert and can fit you with comfortable ear protection that lets the music in without risk of damage to your ears.