From the AMEX website: Small Business Saturday is a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, this day is celebrated every year on the Saturday after Thanksgiving. This year, Small Business Saturday is on November 30th.
Small businesses employ 57% of the country's private workforce. They are the lifeblood of our economy. They are also a necessity for building a resilient, sustainable economy and diversity. Big box stores are squeezing out the local retailer and those monstrosities are also making us all look like homogenous zombies.
I encourage everyone to participate in this great event and here are a couple of tips to maximize the experience:
1) If you aren't a big shopper, then have a delicious meal at a local eatery, beauty service at a spa, enjoy at play at a local theatre house, or purchase some reading material from a local bookstore or author.
2) Small businesses greatly appreciate when you make your purchases cash. Credit card/debit card fees reduce profits!
3) Visit some of your favorite local retailers and take this time to find some new favorites. The AMEX website has lists of retailers and check with friends and social media for more recommendations. Click here for the AMEX Where To Shop List.
4) While you're supporting local retailers, check in on your social media platforms. Advertising can be expensive so if you recommend the store, help spread the word. Word of mouth matters.
5) Speaking of word of mouth, remember everyone isn't on social media so they can't enjoy your instagram pix. Go old school and share your experience the old-fashioned way...Buy two or three items and give them as gifts.
7) Don't just shop small today...make it a point to shop small at least once a week. Pick a few favorite retailers and become a regular.
"Every major company was once a small business. Consider the garage days for the founders of Microsoft and Apple." (From 18 Amazing Facts About Small Businesses in America)
Instead of "small" businesses, I prefer to call them local businesses. Local businesses are the back bone of our community and when you support them, you support all the things that make our community great. Now get our there and shop local!
Deanna Burrell is the author of the explosive novel, Single Girl Summer.