BRING THAT BEAT BACK!

In the ongoing quest to find out what is missing in the rap game today I think I have stumbled on to a piece of the puzzle that has not been addressed. I believe that if the real beat-makers started making hot tracks like they did in the early 90’s today’s rappers would have to step their game up.

I’m talking about beat makers like:

THE RZA, J-DILLA(RIP), DR DRE, DJ HI-TEK, TIMBALAND, KANYE WEST, PETE ROCK, MANNY FRESH, P DIDDY AND THE HITMEN, THE TRACKMASTERS, ERICK SERMON, DJ QUIK, Q-TIP, MADLIB, LARGE PROFESSOR, THE NEPTUNES, THE ROOTS, THE BOMB SQUAD, DJ JAZZY JEFF, RICK RUBIN AND DJ PREMIERE.

Can you imagine someone rapping, “All I want for my birthday is a big booty girl”, over the, “All About the Benjamins” beat? Can you fathom a rapper spitting, “Bands Will Make Her Dance”, over Dr Dre’s, “Gin and Juice”?

HELLLLLLLLL TO THE NOOOOO!

Instead of all of these nursery rhymes to nursery beats we need the professional beat makers to come out of retirement and stop living off of that past money. Once you guys bring that beat back we will see the Eve’s, Missy Elliots, The KRS-One’s, Q-Tips and the likes as well as allow for rappers like Common, Xzibit and others to put out more than one CD per year.

I remember going into a record store and buying a record because DJ Premiere or Jazzy Jeff produced it. I didn’t care who was rapping. I knew if DJ QUIK did the track it was going to be a club banger. I knew it was going to be the summer jam.

Anyone can make a track and they should be able to. That is not a bad thing. What is missing is the authority figure at the independent label to tell the producer whether the beat and or verse is WHACK!

There are no more listening parties with record labels and consumers, no more Call Out the Research Hooks, nothing or no one says that song, that track, that concept, or that style is bullshit…DO NOT PUT THAT RECORD OUT.

On the flipside we also have to hold ourselves accountable in helping push out the great rap music as we allowed for the media, peer pressure, and of course our inner thug-thizle to mandate what we determined to be that hotness.

In my youth I didn’t realize how much Will Smith was on the right path of music within Hip Hop. I used to think he was soft. I criticized his subject matter and questioned his credibility within the streets.

BOY WAS I A DUMMY.

Will Smith was so ahead of his time as a rapper. He was in it to have fun and create enjoyable music for all to share. Can we say that about a majority of the rappers today?

I also criticized M.C. Hammer. Thought he was a clown. Only thought that he was making music for money.

BOY WAS I A DUMMY.

M.C. Hammer provided a physical style of rap. I probably wouldn’t be overweight if I danced while listening to some of his music. He gave all generations the opportunity to enjoy rap music. Can we say that about a majority of the rappers today?

When you are in the pot you can’t see who is cooking the food. Something has to be done to bring the fun back into hip-hop.

Today everyone wants to talk about whose posse is more dangerous, who has the most money, who can get the most women and who sold the most drugs.

When will it come back to Whose music is helping the community, Whose song made you dance the most, and Whose outfit looked so good that you had to go and get the exact clothing.

I am going online to purchase some Parachute pants right now.

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