Bringing diversity to bandages: Chicago-area entrepreneur creates new bandages to match more skin tones

Have you taken a close look at the bandages in your medicine cabinet lately? I just did. And, it was eye opening to say the least.

Tucked behind the Advil and Benadryl, were two types of bandages – ones emblazoned with cartoon characters and superheroes and others that I used to refer to as "plain" or “nude.”

I took those two options – the same ones that also line the shelves of my local drugstore – as being something that appealed to, and worked for, everyone. But, I was mistaken.

That one "plain" or "nude" skin tone shade is exactly that – just one. While it may blend into my skin as a Caucasian woman, it glaringly sticks out on the skin of anyone with a different skin tone.

But, it’s something that one Chicago-area entrepreneur is working to change as part of his efforts to help ensure there is diversity for all in the medicine cabinet.

One dad out to achieve “bandage equality” 

Chicago-area entrepreneur Toby Meisenheimer showcasing the difference in color of his new Tru-Colour Bandages. (Credit: Tru-Colour Bandages)

Chicago-area entrepreneur Toby Meisenheimer showcasing the difference in color of his new Tru-Colour Bandages. (Credit: Tru-Colour Bandages)

Toby Meisenheimer is an adoptive dad of five children, who range in age from three to 12 years old. Last year, after placing a “skin tone” bandage on one of his child’s foreheads, he noticed, yet again, that it didn’t blend with his sons’ darker skin tone. And, it troubled him.

Meisenheimer didn’t want his children to grow up in a world void of bandages that match their individual skin tones. So, he did something about it.

Last year, Meisenheimer set out to develop a bandage that would match more skin tones, and his company, Tru-Colour Bandages, was born.

To help bring his idea to life, Meisenheimer secured the assistance of a few Wheaton College students, connecting the entrepreneur to his collegiate alma mater. Together, they got to work to develop a product that would bring “bandage quality to the industry.”

And, that vision will soon become a reality.

Tru-Colour Bandages available for pre-order now 

Meisenheimer expects the bandages to be available in time for the holidays. Until then, you can pre-order your own supply of Tru-Colour Bandages on the company’s website.

One of the three skin tone colors offered by Tru-Colour Bandages. (Credit: Tru-Colour Bandages)

One of the three skin tone colors offered by Tru-Colour Bandages. (Credit: Tru-Colour Bandages)

The bandages are currently available in three different skin tones, which Meisenheimer says closely correlate to Fitzpatrick Scale skin types 4, 5 and 6. According to Meisenheimer, Fitzpatrick Scale skin types 1, 2 and 3 are fairly well covered by the bandage industry. The new skin types being adhered to in the three Tru-Colour Bandage colors helps widen the spectrum of available colors.

The color of the bandages in each package is shown on the front of each package so you can easily select the one that best matches your skin tone – and those in your family, too.

Tru-Colour Bandages come 30 to a pack. But, don’t expect to find them in the typical bandage box. With the practical use of the bandages by families in mind, Meisenheimer packaged his Tru-Colour Bandages in resealable, waterproof bags.

As a mom of two boys, I never go anywhere without a stash of bandages in my bag, and I carry them tucked neatly inside a small plastic bag. Meisenheimer makes it even easier for parents (and anyone else) to have a clean, protected and convenient stash of bandages with them at all times, all tucked away in a resealable bag.

The 30-pack Tru-Colour Bandage bags retail for $6. The bandages currently ship for free to addresses within the US, and it only costs $1 to ship to Canada.

“Diversity in healing” in our diverse world

(Credit: Tru-Colour Bandages)

(Credit: Tru-Colour Bandages)

We live in a diverse world, filled with people of all shapes, sizes and, yes, colors, who have different lifestyles, passions, and beliefs. And, that’s a beautiful thing.

As a parent, I want my children to feel at home in the world – no matter what they look like or what they believe. That’s why I think it’s wonderful that one Chicago-area entrepreneurial dad took it upon himself to fight for what he calls “diversity in healing.”

Now, thanks to Meisenheimer, people of all skin tones will soon be able to wear a bandage that not only protects their cuts or abrasions, but also matches their skin tone, helping them to feel at home in their own “skin” and hopefully a little more comfortable in our big, diverse world.

Have you struggled with finding bandages that match your skin tone or that of others in your family? How do you think your family members would react to being able to wear a bandage that matches their skin tone? Please share your thoughts in the comments below.

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