@tide If I wanted to watch your commercials in Spanish I'd watch Telemundo.Knock it off.I find it insulting.
— MarkLipinski (@MarkLipinski) April 4, 2013
I couldn't believe my eyes when I read this tweet. The Mark Lipinski? The super cool quilter with a million followers whose magazine I subscribed to before it folded? The guy the whole quilt world is cheering for due to his upcoming kidney transplant? It couldn't be right, was his account hacked? Take a look at his page with his original tweet.
In a private Facebook message I told him I thought the tweet was an embarrassment to him which I completely do. He replied:
Mark Lipinski's Fan Page!I just read your tweet. I DO speak some Spanish. I lived in South America -- my son is HISPANIC, you clueless moron. I still don't want to have to read subtitles on American television commercials. So bite me and get off your high horse.
When I replied "Nice" he replied:
Mark Lipinski's Fan Page!I'm not going to battle this with you. I find both your abrasive attitude, as well as the commercials and your defense of them terribly racist. If, in fact, Tide ran the same commercials in Dutch, French, Tagalog, Vietnamese, Polish, Russian, Korean, etc, I would be 100% on board. As it stands, Tide's position is just a capitalist ruse to appear inclusive while icing out every other non-English speaking citizen/visitor to the United States which I find extremely troubling, insulting, and racist. The fact that my supporting inclusivity is bothersome to you is just too bad. I don't surround myself with people like you but am always amused by your self-righteousness.
I still am hoping that I will find out that both his accounts were hacked and he actually is the creative guy I thought he was. I also hopes he reads his tweets and realizes that a commercial in Spanish is actually not an insult to him. It is just a commercial and commercials are designed to sell product. Many other companies have done it, the National Football League has done it. When I taught Spanish I would be delighted when there was something broadcast in Spanish and I would show it to my classes. It helped break down some of the prejudices my students had. It helped them realize that when someone is talking in another language, they are probably NOT talking about you. It made my Spanish heritage speakers feel like they were important enough to have annoying commercials directed at them.
I have a daughter who was born in Korea, I know that if Tide did a commercial in Korean, I would think it was very cool. In fact any other language is a delight as far as I am concerned, I spent my whole adult life teaching them. I celebrate and welcome them wherever I encounter them. I just wish I spoke more than 3 languages.
Mr. Lipinski, I wish you well on your upcoming surgery. I support your efforts to see Equality in Marriage. Other than that, we have nothing in common. I will no longer read articles about you in quilting magazines nor support your endeavors on social media. I have seen a peek behind the curtain and have been quite dismayed at what I saw. You're a big deal in the Quilting world and could well afford to also be kind, gracious and appreciative of your fans like myself. Instead you have chosen to name call, belittle and insult. Your tweets and messages diminish YOU, sir, and ought to embarrass you. I am embarrassed for you.
Your actions, words and attitude? Knock it off, I find it insulting.
Take a look at the commercial yourself.
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