Born today was Carl Jung,*
A psychotherapist , he hung
With Sigmund Freud, but got less hype:
Sex sells more than an archetype.
*"Jung believed the human psyche exists in three parts: the ego (the conscious mind), the personal unconscious and the collective unconscious. Jung believed the collective unconscious was a reservoir of all the experience and knowledge of the human species.
Jung also believed that the process of individuation was essential in order for a person to become whole and fully developed as a human being. Individuation is a process in which the various parts of a person, including the conscious and unconscious, become completely integrated so that the individual becomes his or her "true self." "In general, it is the process by which individual beings are formed and differentiated [from other human beings]," Jung explained in Psychological Types. "In particular, it is the development of the psychological individual as a being distinct from the general, collective psychology." [Kendra Cherry, About.com]
As a footnote, Carl Jung was instrumental in the founding of Alcoholics Anonymous. The organization grew out of the advice he gave one of his patients who suffered the addiction to drink.