Ben & Jerry is a cutting-edge brand of ice cream. Innovative, creative, culturally hip. With a sort of subversive humor, at times, too. Not for them vanilla, chocolate, strawberry, or any other conventional flavor. B & J once had a "Fossil Fuel" (with 'fudge dinosaurs'). Understandably, it was eventually depleted. For a sensual treat, you can enjoy its " Karamel Sutra" ( soft caramel encircled erotically by chocolate and caramel ice cream), Or its "Mission to Marzipan" (with almond cookies and marzipan swirl)--- for those with space.
You get the idea. The name sells the ice cream. And, B & J hopes, the flavor keeps you buying.
Sometimes, this marketing strategy backfires. "Schweddy Balls" (vanilla ice cream with a hint of rum and loaded with fudge-covered rum and malt balls) was inspired by a Saturday Night Live skit. The raunchy name provoked protests. Primarily in stores with social conservative shoppers, I guess.
Their latest inventive flavor to rock the boat of public opinion is something they call "Taste the Lin-Sanity" frozen yogurt. What is an obvious attempt to ride on the waves of Jeremy Lin's popularity instead has turned into a shipwreck. The admirals of the B & J fleet must have thought mixing 'fortune cookie pieces' with the yogurt was a seaworthy idea. Unfortunately, racial stereotyping is not the wisest of sales pitches.
The idea was scrapped. Not as a concession to ethnic sensitivities, mind you. No offense intended, Ben & Jerry insists. The "cookies got so soggy". The pieces of fortune cookies have been duly replaced by pieces of waffle. At this writing, there is no word about a Ben & Jerry ice cream 'crow' bar.