We are all marketers, constantly branding. Whether we realize it or not, everything we post, reply to, and update is a complete package of ourselves that we are sending to the world. As technology advances, how we are perceived and the natural interaction between one another is changing rapidly.
I tweet about going out and funny things that happen with my friends, does that make me a one dimensional person? No. If someone sees my tweets and then meets me will they have an indication of who I am? Somewhat. The side that I chose to show anyway. I am so insanely passionate about things that I don't even bring to the surface on social media. Why? Because I don't want every part of my being to be exposed to the world, where's the mystery in that? (And frankly people probably don't care what my deepest thoughts are anyway.)
"We’re consumers. We are the by-products of a lifestyle obsession. Murder, crime, poverty, these things don’t concern me. What concerns me are celebrity magazines, television with 500 channels, some guy’s name on my underwear. Rogaine, Viagra, Olestra…Fuck Martha Stewart. Martha’s polishing the brass on the Titanic. It’s all going down, man. So fuck off with your sofa units and strine green stripe patterns.” -Tyler Durden; Fight Club.
We demonstrate only what we want to. To look a certain way, to be perceived a certain way, to be interested in certain things, whatever. Even when you are not conscious of it, it's what you're doing. We're kind of all sell outs.
Life shouldn't be a constant status update. Because of this so called norm, I feel that we are missing out on depth and content within other people, even our closest friends. By consistently being connected, sending messages out to which we believe the whole world is seeing, we are missing out. We know what so and so ate for lunch, but we might not know a struggle a friend's family member is going through. There is such a lack of raw, organic conversation that has been lost, which is actually incredibly disappointing. We are becoming diluted, watered down versions of individuals that once had more originality in their pinky nail than our Generation Y does. Selfies, salads, and shoes are more exploited than content of actual substance. There’s more concern over how we look than how we feel. We're all sell outs.
During filming of Fight Club, Brad Pitt and Edward Norton both found out they hated the new Volkswagen Beetle. Norton states he hates the car because it was one of the most prominent symbols in the 60s, representing youth, culture, and freedom. The youth of the 60s then went on and became the corporate bosses of the 90s, and they repackaged the Beetle as if the first time around meant nothing. Somehow as if "our happiness is going to come by buying the symbol of their youth movement, even with the little flower holder in the plastic molding." During the scene when they are hitting cars with baseball bats, unsurprisingly, this is one of the cars. It represents rebellion against the corporate sell out, which is the entire premise of the film.
I feel somewhat hypocritical writing this. I frequently have internal conflicts with technology and the obsession of material goods. "Put it down" the angel on my shoulder says, while the devil in my head says my 2 seconds of boredom can be cured by refreshing the timeline one more time. I struggle with this because I have a strong desire for nice things. I'm interested in fashion, cars, and gadgets, always wanting more. Then I think, "It’s only after we’ve lost everything that we’re free to do anything." My want is triggered by the manipulation of the masses (and oddly enough, my major.) Advertising.
It's our generation, the way of the world, I get it. I'm not researching from encyclopedias and sending handwritten letters, but something does have to change for me. One thing I'm going to do more this year? Look up. I'm missing too much. "This is your life, and it's ending one minute at a time."
"If you are reading this then this warning is for you. Every word you read of this useless fine print is another second off your life. Don’t you have other things to do? Is your life so empty that you honestly can’t think of a better way to spend these moments? Or are you so impressed with authority that you give respect and credence to all that claim it? Do you read everything you’re supposed to read? Do you think everything you’re supposed to think? Buy what you’re told to want? Get out of your apartment. Meet a member of the opposite sex. Stop the excessive shopping and masturbation. Quit your job. Start a fight. Prove you’re alive. If you don’t claim your humanity you will become a statistic. You have been warned."
*All quotes derived from Fight Club
@LyndsayMeyer // Pure Lyndsanity (Le Sigh)
Tags: 2013, brad pitt, changes, consumerism, corporate, culture, edward norton, entertainment, fight club, fight club quotes, generation y, happy new year, ikea, iphone, life, material, movies, quotes, sell out, technology, thoughts