Posts tagged "Pigtail Pals--Redefining Girly"

Pretty Won't Earn You Checkmate

I am sitting in a gym that is packed with waiting families.  Moms, dads, sisters, brothers—we are all settled in haphazardly, surrounded by brown bag lunches, newspapers, discarded winter coats and hats and gloves.  Practice chess boards are set up on some of the tables, pieces scattered mid-game. The girls are in the other room,... Read more »

New Girl Scouts Campaign Challenges Girls to Redefine Reality

Girls who regularly watch reality TV accept and expect a higher level of drama, aggression, and bullying in their own lives; they are more likely to believe that being mean and lying will earn you success.  Furthermore, they place higher value on their physical appearance than non-viewers. These are the alarming but unsurprising findings from... Read more »

Pink Is Not the Enemy. Stereotypes Are.

There is a growing faction within the girl-empowerment movement that expresses disdain and scorn for all things pink and princess.  Supporters of young girls are increasingly pitting rough and tumble tomboys against tutu-wearing, glitz-loving girly girls. Why can’t girls be both? Pink is not the enemy.  Labels are. To understand how pink has evolved into... Read more »
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Marketing to Children: Is This One of Those Ad Things?

About four months ago, K was eating breakfast, when she told me with delight, “I am losing weight!”  I turned away from the eggs on the stove, alarmed to hear this proclamation from a then-first grader.  She showed me the back of the Special K cereal box she was reading.  Sure enough, in big letters,... Read more »