In an amazing new Pantene hair commercial airing in the Philippines, the double standard is plainly called out where a woman is often called pushy for the same thing a man would be called persuasive for.
The commercial opens with a man and woman walking into separate meeting rooms. The man leading the meeting has the word “Boss” emblazoned behind him. The female leader has the word “Bossy.” The video shows men and women doing the same things, but with different labels associated with their activities. Where the man is “persuasive,” the woman is “pushy.” A man working late is shown as “dedicated.” The woman doing the same is labeled “selfish.” More labels continue, until the ad closes urging women: “Don’t let labels hold you back. Be strong and shine.”
Simple. To the point. Effective.
This ad especially hits home in Asia where more and more women are becoming a powerful part of the workplace but receiving management or executive positions are then labeled “selfish” or “too pushy.”
What do you think of the new Pantene hair commercial? #whipit