Turin makes January a Great Month To Ride Your Bike!

Believe it or not, you don't have to abuse yourself on your trainer all Winter long.
January is a great time to get outside and ride.  No, I haven't been sniffing the chamois cream! Though it doesn't feel
like it when you are walking around, the average temperature in Chicago
in January is in the thirties, which is pretty comfortable once you are
bundled up and generating some heat on your bike.


Indoors or outdoors, if you need a little motivation in these awesome Winter months, Turin in Evanston may have the answer, their 5th annual Winter Mileage Challenge.

It's a simple and fun way to get in some miles on your bike and a little healthy competition at the same time.

Here's what you need to know:  Between January 2 and March 20, you can enter the competition by following these simple steps.

Step #1: Bring your bike computer into Turin, and have Jon Londres, their Service Department Manager, record your starting mileage. There is a Men's and Women's Division, and different types of rides you can do. Once Jon records your starting ,mileage, all you need to do is ride.  You can bring your computer in to Jon as often as you want to update your progress. Every mile counts - indoors or outdoors
Step #2: Plan a Goal- You have ten weeks to achieve your goal. The team at Turin even developed a few different methods of breaking those weeks down into manageable chunks, depending on what sort of rider you are and what fits into your lifestyle best.
The Commuter Century: 100 miles in ten weeks. You can do that!
The Olympic Distance: 40k (24.8 miles) per week.
Single Day Classic: 270k (168 miles) per week. For you Flandrian hardmen/women.
Last year's winner in the Men's Division rode 1600 miles, and in the Women's Division, 1250 miles. One was a bike racer, the other was 'just' a bike commuter.
Step #3: Ride!
This is the easy part!
Turin will track the
progress of all participants on their tally board in the shop.Winners
will be crowned on March 20 during our Spring opening event, VELOTOPIA.

person with the highest mileage in the Men's and Women's division wins
a bike overhaul - a $225.00 value. Other prizes will be given out via
raffle to all Winter Mileage participants.

Click here for some
tips from Turin on how to make your cold weather cycling easier, or
stop in to the store and ask about proper clothing and gear and sign up for The Winter Mileage Challenge.



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  • Great timing on your post, Phil and I were just talking about being burned out on the trainer. Love the idea of a competition, I'll have to see if I can get Goldstream Sports (the PREMERE bike shop in Fairbanks Alaska) to do something similar.

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