If you're headed to the Bank of American Chicago Marathon Expo. there are a few cool things you definitely want to check out while you make your way through McCormick Place.
The Gatorade Performance Lab
Normally the Gatorade Performance Lab is closed to the public, but for this weekend they are taking their show on the road and giving everyone a taste of what it's like to be an elite athlete.
Gatorade Sports Science Institute scientists are conducting Athlete Performance Testing at the expo. These tests will help educate each athlete about their individualized fuel utilization during exercise. You will also be able to review your results with a Gatorade Sports Science Institute scientist and a registered dietitian.
This is some pretty high tech stuff, that includes.
Pre-test weigh-in and urine collection. Prior to the exercise portion of the testing, each athlete will provide a small urine sample to be used for the estimation of hydration status.
A 20-minute running session. Each athlete will perform 20 minutes of sub-maximal running exercise. During this time, the athlete will breathe continuously into a mask connected to the MOXUS Metabolic Cart System. The MOXUS system collects expired air which is then used to determine energy (caloric) expenditure, as well as determine the amount of energy used from carbohydrate fuel and fat fuel, allowing the athlete to understand the quantity and source of his energy during activity.
A Post-test weigh-out. Fluid loss is estimated by determining the change in body weight over the duration of exercise.
More than an average booth, the Nike booth is a place to talk to experts, check out the latest gear, listen to music and load up on some of the coolest marathon dude out there. The two stand outs this year were a t- shirt with a marathon running Chicago style hot dog and the limited edition Chicago Marathon Lunar Glides.
Talk to the experts.
Cubicle Dad, Dan Malinki and I were able to talk to the marathon Jedi Master Bart Yasso on Friday at the Runners World booth. Bart gave both advice, took a picture and a few minutes to give Dan some well needed last minute tips. This is your chance to talk to the scheduled experts, as well as the experts working the booths, ask questions, talk, it can be very informative and fun.
Speaking of experts, Saturday, ultra Runner, Dean Karnazes will be in the house again, though he won't be giving us a repeat "double" performance like last year. This time, not only will he be running in the Marathon on Sunday, but he'll also be doing personal appearances and signings at the Volkswagen booth. From 2:00PM to 4:30PM, you will have a chance to listen to and talk with Dean.
Don't miss a chance to get your Moji on! We all have aches and pains and Moji is there to help make them feel better. Heat and ice, Moji has reinvented the way to apply both to your body that is effective, comfortable and feels so good. Treat yourself to 5 minutes of Moji and send me a "thank you" later. Make sure to get your Moj temporary tattoo.
On Marathon Sunday, Volkswagen is setting up the
"FanZone" at mile 12 of this year's run (intersection of Wacker and
Franklin). Hosted by Doug E. Fresh, one of my favorite old school
rappers! The FanZone will feature live music from DJ's Z Trip and Show
Business, as well as giveaways, hot drinks, and premium food, it is
going to be the perfect place to cheer for your favorite runner, or to
just kick back and enjoy the music. It's gonna be an early morning for
many, but this certainly seems like a good way to spend it if you're in
Mario Tricoci Hair Salons & Day Spas are offering Chicago Marathon
runners an opportunity to give their bodies some much-needed TLC after
the big day. Marathon runners who bring their race bib to any
Chicagoland Mario Tricoci location from Oct. 11-17 will receive $20 off
any massage service, from the Deep Tissue Massage, designed to relieve
tight, sore muscles and energize the body, to the Hot Stone Massage,
which delivers deep relaxation as warm stones help relieve tension in
the muscles. You have to book an appointment online by clicking here
or by calling 847-202-1900.