The Immense Importance Of Having A Go-To Speech

As our leadership progresses we often find ourselves having to speak more often. We speak to our employees, we speak to our bosses or owners, we speak to our contractors, and we speak to our present and future clients. Sometimes we're able to prepare for our speaking, other times it happens spur of the moment. One of the best things that you can do to ensure that your speaking is high quality in almost any situation is to have a signature speech.


What is a go-to speech? A go-to speech is a talk that you know backwards and forwards. More times than not it is about your life and your experiences and it paints you to be as great as you can be.

A go-to speech should always have a beginning, middle and end. The beginning sets the scene. The middle has a hardship which serves as a climax. The end illustrates how you were able to triumph.

The ability to make a go-to speech relatable to multiple audiences or demographics is paramount. The way to do this is to break down your story into its most basic components.

An example of making a speech like this relatable is to explain a situation from the you background and not rely on the technical strategy aspect. Instead focus on the feat of leading people or selling something. Leading people or making sales pitch of some sort is relatable to most everyone. Explaining the blast radius of a mortar or the packaging capacity in a factory may not be.

The people that you give this talk to have a need of some sort. If you're on a job interview then they need an employee. If you tell this to your employees they may need to know your track record. If you tell this to your client they may need to know how you can solve their problems.


Use your go-to speech to fill their need. Slightly tailor this talk to address their concerns or needs. If you can do this properly you will establish yourself as a problem solver. There is always room in the business world for people who fill needs and solve problems.

Do you have a go-to speech? What's it about and when have you used it? I'd love to hear all about it and how well it worked for you.

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    Hi Matthew!
    Actually a Signature Speech(TM) is a proven, trademarked system that I created back in 2007 and have taught to tens of thousands of professionals around the world. I own the trademark to this name and am the only person who can legally teach it in the US, where the trademark is valid. Unless you provide proper citation to me and my websites, you are in violation of trademark laws when using this phrase.

    However, most people in business today can benefit from having a speech they can give at a moment's notice, whether it is a Signature Speech(TM) or not. If you help people create speeches, I encourage you to come up with your own system and share that with others. The world can never have enough qualified speaker trainers!
    Felicia J. Slattery, M.A., M.Ad.Ed. Creator of the Signature Speech(TM) and Best-Selling Author of 21 Ways to Make Money Speaking

  • In reply to Felicia Slattery:

    Good morning Felicia,

    I have adjusted the name of this and the phrase used within the blog. I was not aware of your phrase being trademarked but I appreciate you letting me know. If you have any other questions feel free to shoot me an e-mail.


    Matthew Askren

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