Posts tagged "marketing"

Great Chicago Events This Coming Week

Summer usually means one thing: a variety of events geared towards getting out and meeting others. Some Chicago events are focused around social good and social change, and this week, we’re going to be highlighting some upcoming events to add to your calendar. This Saturday is the kickoff for Learnapalooza, and all-day festival of learning.... Read more »

Jeff We Can: Lessons in Mission-Driven Marketing

It’s one of the little white lies that many of us in the nonprofit/social venture field tell ourselves: if we only had more money/time/resources, we could market our missions more effectively. Mission-driven marketing is always a challenge in a media environment with multiple channels, various worthy causes, and ever-decreasing resources. (Chicago-area nonprofits and social ventures... Read more »

How To Be a Genius At Hiring NonProfit Consultants

Right now, many nonprofits throughout Chicago are entering their heaviest fundraising period….and that may mean hiring nonprofit consultants or freelancers to assist or take on short term tasks. (Social enterprises and social ventures are also constantly seeking marketing and consulting assistance). As a communications consultant, I find myself competing for work for a variety of... Read more »
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Your Summer Social Entrepreneurship Reading List

(Note: complimentary electronic and hard copies of the following books were provided for review purposes. My opinions are my own.) Chicago-area social entrepreneurs, non-profits, and other social change agents are always seeking resources, information, and guidance in fulfilling their mission. Many books are often recommended as “starter” books, providing some insight. This week, we will... Read more »

Book Review: IT'S NOT THE SIZE OF THE DATA

NOTE: A complimentary electronic copy was provided for review. My opinions are my own. Currently, many communities are discussing the impact of “Big Data” – a catchphrase making its way through Chicago-area business and non-profit culture. Learning how to manage and leverage data can have an impact on various non-profit/social venture marketing and fundraising efforts.... Read more »

Support Chicago Meetups For Social Good

Last weekend, Meetup.com was brought to a standstill due to a variety of attacks on its service. (Slate has a great article outlining exactly what happened). For many groups, Meetup provides valuable assistance and resources for organizers of events. In the past few weeks, two new Meetups – focusing on tech and social good –... Read more »
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Sign Up for Social Media Week in September!

One area that non-profits, social entrepreneurs, and social change agents have great trouble understanding is the full impact of using social media. Many consultants often promote a basic “you-gotta-be-on-this-channel”  mentality, but rarely understand the impact on organizations, businesses, and individuals. Thankfully, Social Media Week – a global initiative that works towards explaining social, cultural and economic... Read more »

The Non-Profit's Insider Guide to Engaging Bloggers

The Non-Profit's Insider Guide to Engaging Bloggers
As a blogger, I often receive requests for reviews (whether they be comics and/or DVDs on my personal blog, or professional books for this blog), and I’m always more than willing to comply. However, like many of my fellow bloggers, I frequently receive requests that don’t fit my blog…and requests to advise non-profits on how... Read more »

The Power of Podcasting

The Power of Podcasting
It’s probably one of the most frequently used tools to help spread the word, and many agencies, quite simply, aren’t taking advantage of the opportunity. I’m talking, of course, about podcasts – essentially online radio shows that provide a forum for discussion about a variety of topics. (Brief note – I co-host a podcast about... Read more »
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Taking Stock of THE MISSION MYTH

Taking Stock of THE MISSION MYTH
(Note: several pieces of this review were taken from a recent post I wrote for Chicago Now’s Job Stalker blog).  Like many others in Chicago, I am a “consultant” to non-profits and small businesses. Unlike many of my non-profit-oriented colleagues, I don’t take an “anything goes” approach, nor do I see an agency’s mission-driven philosophy any different... Read more »