(FULL DISCLOSURE: A Review copy of the book was provided for review purposes. My opinions are my own)
One of the challenges that many Chicago area non-profits face is handling not just social media, but the idea of social marketing. Using social media tools in a professional, strategic way can be a challenge, especially for those unusued to thinking about social media as a legitimate marketing channel.
Thankfully, Jeremy Goldman has provided a great introductory volume to social marketing via his new book, Going Social. Although it is written in more general business-like tone, there are many key issues, ideas, and thoughts that non-profits and other agents of the social good can integrate into their regular marketing efforts.
Much like The Tasti D-Lite Way, Goldman's book provides some great examples (although admittedly, they're much more diverse in terms of corporate and private brands), and the tone makes this a pretty good read. (Some of the more marketing-oriented language may be a bit off-putting for non-profits and other mission-driven organizations, but that's a minor quibble).
But all in all, Going Social is a pretty strong guide for social marketing, and well worth reading not just by community groups or non-profits, but anyone with an interest in connecting online.
As always, please leave comments below, and you are more than welcome to contact me via e-mail.
Thanks for reading!