There’s an art to selling things that few people consider when they decide to make a sale to someone. That’s because the sales process is broken down into three phases: the advertising, the deal, and the post-sales service. Failing to attain excellence in all three can lead to a sales disaster.
There are a lot of pitfalls you can avoid if you’re planning on selling things. Here are some examples:
- Pricing problems
One of the first mistakes people make is in how they determine the price of what they’re selling. It’s less complicated if you’ve got a cost price. But if you’re selling second-hand goods, you need to be careful about how you price the sale.
When you price your items too low, people take advantage of the opportunity, and you wind up making less money than you should have. Conversely, when you price your things too high, people will look elsewhere for a better deal.
If you have trouble pricing your goods, do the necessary research. Find out what similar products cost and use the results as a factor in your price calculation.
- Confidence is key
Here’s a scenario many people have faced in the past. You want to sell your car, and you ask where can I sell my car in Chicago? You have a lot of options. If you wish to conduct a private sale, you can advertise online and in the local newspaper. The buyer will contact you, and you can work out a deal.
However, not all of us are good salespeople. You need to come across as extroverted and sure of yourself and your product. If you lack these abilities and you want to pursue a career in sales, you can attend training.
Of course, if it’s a one-time thing, you might want to get a professional in to help you. Instead of trying to sell your car to a stranger, you can sell it to a cash-for-cars company.
- Be prepared
You need to do some work before you’re ready to make a sale. First, decide on your sales strategy. When and how are you going to advertise? Base this decision on how you can most easily reach people who are likely to want to buy what you’re selling. Pre-plan what you’ll do if the buyer is far away, and you need to arrange for shipping.
Make sure the item is ready to go. When selling second-hand goods like furniture or cars, make sure they’re clean and that any necessary repairs have been made. Don’t leave it until the last minute. You might make a sale sooner than you’d expect and then have to rush around trying to get the item ready.
- The devil is in the detail
Given the fact that we live in the digital age, it’s more than likely that you’re going to advertise online. Don’t go straight onto the platform and type a cursory description using the first words that come to mine. Don’t take some random blurred pictures in poor light.
You need to write a succinct and persuasive description of what you’re selling. Make sure you include all the relevant details. If you’re selling a washing machine, be sure to mention the make and model and some of its best features. The images you use must be high-quality.
Make sure you’ve taken photographs of the item from all angles. Zoom in for closeup shots of anything you think the buyer would need to know. Your description and images should pique the buyer’s curiosity. Once they approach you, it’s possible to give even more details and photographs.
Filed under: Life