Corporate gifts go beyond the “thank you” note to show clients that you appreciate and value their business. Knowing which gifts to send and how to send them can be a challenge, particularly if your goal is to stand out in the crowd.
Here are five tips to make corporate gift-giving less stressful.
1. Don’t Make it Too Promotional
Corporate gifts can serve two purposes: to show appreciation to clients, and to promote your brand. While you certainly want to use this opportunity to build brand awareness, you don’t want to go overboard.
Don’t slap a huge logo or your company name in big letters across the item. Some experts recommend not putting your brand or logo on any corporate gift.
If you choose to use these gifts as a marketing opportunity, make sure that you don’t overdo it. A small logo or the company name written in a small font will suffice.
2. Be Considerate
Although it may ruin the surprise, it’s important to be considerate when giving gifts.
- Ask if the client is able to receive gifts.
- When sending edible gifts, find out if there are any dietary restrictions or food allergies that you need to consider.
- When sending apparel as a gift, don’t assume or estimate the size – ask.
3. Think Locally
Support local businesses while showing your appreciation to clients. This gives you the opportunity to network and build relationships with other businesses in the area.
For example, if you plan on sending flowers to Chicago clients, use a local florist or delivery service instead of a national chain. This way, you’re supporting a local business while also ensuring that your gift is unique.
4. Presentation Matters
Presentation may be the last thing on your mind when it comes to corporate gift-giving, but it’s an important factor to consider. The way in which you present the gift will add (or take away from) the experience of receiving the gift.
Details matter. Place the gift in a nice box. Use tissue paper. Include a hand-written note. Show your clients that you put time, effort and thought into both the gift itself and the presentation of the gift.
Consider how you can make your gift appeal to the senses: touch, taste and smell.
5. Personalize It
Corporate gifts shouldn’t be generic, nor should they seem desperate. The goal is to give a thoughtful and personal gift that your client will truly appreciate.
Personalization lets the client know that you notice and appreciate who they are. The more you can customize and personalize the gift, the more well-received it will be.
6. Consider Something Environmentally-Friendly
When choosing corporate gifts, consider something consumable or recyclable. Clients will be able to enjoy the gift, and they won't feel guilty about throwing it away (if and when they do).
These types of gifts will also show that you're an environmentally-conscious brand, which will prompt a positive association with your business. Just make sure that your clients understand that the gift is recyclable.
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