Social media allows you to reach billions of people, but having an account is not enough. You have the option to brand yourself, your business or become an influencer on social media, or you can stay on the sidelines and only add your family members on social media.
If you want to make the most of your accounts, you need to do one thing: build your social media presence.
1. Start with Your Goals
If you choose to work with a professional creative agency, they’ll have you determine your goals. There should be five main elements to your goals that you need to identify:
- Specific goals for a social media channel
- Measurable goals, such as increasing engagement by 10%
- Achievable goals, not the goal of adding 2 million followers in 3 months with no budget
- Relevant goals that will impact your entire social media profile
- Time specific goals, because you need to measure success over time
If you’re not starting with goals, you have no idea where you want your social media accounts to be in the future.
2. Post Often, But Post with the Intent of Creating Relationships
How often do you post? A lot of social media accounts go stale or are abandoned, and if this sounds like your accounts, then you’ll need to start posting more. Fear of posting again often stops an account from coming back, but don’t worry – your followers won’t mind.
You should be posting based on statistics.
Every social media platform and followers are different, so the studies linked above will help you determine the sweet spot for posts.
Sometimes, it’s 15 posts a day for Twitter and just 1 – 2 on Facebook, but it all depends. There's also a fine line in posting frequency because you do need to have something to say. A lot of people don’t have anything to say, so they’re not building those strong relationships that followers are looking for on social media.
Get personal with your followers. Open your life or business to them.
3. Start Using an Editorial Calendar and Automate
You shouldn’t just automate for the purpose of automating and adding posts to your account. You should be automating your posting in accordance to your editorial calendar. Content schedules are a must-have because they work to keep you focused and on track.
When you have multiple social media channels to manage, editorial calendars help you make sense of the chaos.
Your calendar will allow you to:
- Avoid repetitiveness that causes accounts to lose followers
- Time all of your posts for maximum engagement
- Tweak posts for each platform all in one area
When you make a schedule, you’ll be able to keep your entire social media presence organized. Automating posts can help, too, but don’t forget to add natural, time-sensitive posts into the mix, too.
Remember, you want your account to be “human.”
If you follow just these three simple tips, you’ll be well on your way to making the most out of your social media accounts. One more recommendation is to track all of your posts and engagement so that you know what works and doesn’t work.
Filed under: Life