How an Outdated Web Design Hurts Your Business

Having a website for your business is essential for success, even if you just post information about your company and the products or services you offer. Keep in mind that the design of your website has a huge effect on your sales, since it will make you look more professional to both to potential clients and customers. If someone doesn’t know anything about the quality of your products or your reputation as a brand but is interested in what you’re selling, the design of your site will heavily influence the outcome. Remember that you don’t have a lot of time to grab a user’s attention. You literally have just a few seconds before visitors decide whether they’ll stay.

Even though you may have invested in a great design several years ago, it doesn’t mean you should keep it. Technology advances incredibly fast, which is why your website can become outdated in just a few years. You may not even realize it, but your outdated design is probably costing you a lot of revenue. It’s worth noting that every industry has changed due to technology advancements.

Nowadays, many people make nearly all of their purchases online. On top of that, a good portion of these purchases are made on smartphones. In case your website isn’t mobile-friendly, then you’re losing out on a good portion of your key demographic. It’s essential for your website to be accessible across all platforms. This is also important because Google gives priority rankings to mobile-friendly sites.

Many business owners choose to ignore the fact that they should update their website because they think it’s a waste of money. It’s important to remember that an outdated website is almost like not having an online presence at all. If you’re site doesn’t work properly, you’re turning away countless clients, customers, and potential employees who could help you grow your company. Although you could find ways to fix certain issues yourself, it’s recommended you hire a web design company in case your site needs big improvements.

Aside from making your business look professional, a proper website design also prevents you from cyber attacks. A lot of small time business owners don’t even worry about hackers. Nevertheless, many specifically target small and medium-sized companies with outdated websites simply because they’re easy targets. Keep in mind that these people don’t want to steal your money. Instead, they’re goal is to take your personal information like credit card information and social security numbers from you, your employees, as well as your customers.

In case your site design is outdated, the security measures are too. With each year that passes and you don’t update your design, you’ll become an easier target for hackers. On the other hand, if do regular updates, you won’t have to worry about this problem. There is no reason for someone to spend days or weeks trying to hack your website when they could be looking for easier targets.

Nevertheless, the biggest problem with having an outdated website is that people will think you’re not a successful business and that you don’t care about your company’s image. Visiting a company website to form an opinion about the organization has become a standard practice. If your site looks old, potential customers will think you don’t have enough money to invest in anything, including making a quality product. Although these are all just assumptions and may be complete opposite of the truth, this is the message you’re sending with an outdated website.

People can easily do a Google search and buy from your competitors in case you don’t make a good first impression with your online presence. Remember that even if you have better products than a competitor, you won’t be able to sell them if their website is superior.

Filed under: Life

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