Every business runs into its own challenges, and sometimes, small business owners struggle with competition. Larger companies have plenty of advantages, including a larger network and more resources, where smaller companies have to work much harder to retain a customer base in many cases. Whether your business is large or small, here are nine factors you should consider to ensure that your business, small or large, can look more professional.
The Right Logo
While many might scoff at the idea that an attractive logo can actually lead to more business, this would be presumptuous and misinformed. Symbols are an immediate way of communicating a message, and a good logo can even help communicate what the company does, all without saying a word. A simple and recognizable logo can be extremely effective in the long-term branding of a company, but in the short-term, it 100% helps your business look more professional.
Let’s say that you are a musical artist manager or a screenwriter, and are trying to get more people to take your services seriously. If you are a screenwriter that wants to advertise their writing services - consider maintaining a strong presence on social media, praising solid TV shows and scenes, and pointing out why certain characters work. If you’re a music manager, you can state your opinions on social media about why certain musical artists’ careers are working, and others aren’t. These opinions can lead to a substantial following, which can lead to more business.
No one appreciates desperation, whether it’s in their personal or professional life. If someone asks about your schedule, or when you can take a call - you should never be completely available. When someone asks, “When are you free to talk?”, answering “anytime” can be a bad move. It makes it seem as though your business isn’t exactly thriving; why else would you have so much free time? Set a specific date and time and make it sound as though you are making time for conversations and meetings, even if that isn’t the case.
The Right Clothes
While you might not be the pretentious type who cares about expensive clothes, the truth is that in many cases, the average suit that you can buy at the mall won’t cut it. If you want to make a professional statement, that means a professional suit. Even if you only have two expensive suits, that can be much more effective than ten cheaper suits.
If you browse a website and notice a spelling or grammar error - what’s your immediate thought? It’s easy to wonder about how it got there. After all, if a business owner can’t find a spelling error, what does it say about how seriously they take their goods/services? Make sure that your spelling and grammar is absolutely immaculate, because these types of errors look very unprofessional.
It doesn’t matter what industry or sector you are in, whether it’s retail, real estate, or oil - there’s a variety of alliances and organizations that you can be involved in. Get out there! Some of the most professional companies belong to organizations that can provide a “seal of approval” that makes them look more professional. Not sure where to start? One move that can help is to apply to the Better Business Bureau.
Sometimes it’s about the little things. Is your secretary professional when handling your calls? Is your office clean and organized, or is it a complete mess, forcing you to run around searching for files even while you are meeting with prospective clients. That certainly doesn’t look professional! Consider using professionally branded folders and report covers for annual statements and other important documents. The better the presentation, the more professional your company comes across to clients and partners.
It’s not hard to come up with a press release, and it’s an easy way to professionally make an announcement in an official and public way. Whether it involves hiring writers or marketers, investing in a solid press release and getting it out there can make your company appear more professional than ever.
In today’s age it easy for anyone to buy a domain name and set up a business online, sometimes in less than an hour. For this and many other reasons, it’s necessary to stand apart and show consumers that you are a reputable and reliable company. Follow these tips and your business is sure to look much more professional to prospective clients.
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