Statistically, less than 66% of small businesses have a website, but 58% of those that don’t have a website planned to build one in 2018. Consumers expect businesses, large and small, to have an online presence.
When a business has a website, they also need to be able to realize a return on their investment.
A lot of websites go abandoned because there are little-to-no leads that are coming through their website. There are a lot of reasons for this, and most of the time it’s because of a “build it and they will come,” attitude.
If you have a small business website, you need to know how to attract new leads to your website.
A few tips to help are:
1. Focus on Marketing
Websites that are not marketed are designed to fall. Small businesses need to dedicate some of their marketing budget to their online presence, and 44% of most businsses marketing budgets are spent on digital avenues.
This figure is expected to rise to 54% in the next five years, as small businesses opt to hire their local digital marketing company over traditional marketing agencies.
If your business hasn’t started dedicating a portion of its marketing budget to the digital sphere, it’s time to start doing so.
2. Improve Your Social Media
Small businesses often make the big mistake of assuming they’ll have a thriving social media presence. But these same companies never utilize their social media accounts to generate leads. There are also businesses, especially businesses just getting off the ground, that over-utilize their social media accounts to generate leads.
Improving your social media strategy can generate leads to your website.
You can do this through:
- Posting daily and consistently
- Engaging with consumers not just promote
- Using analytics to track your social media strategy
- Testing marketing strategies often
Creating a mix of social media content to engage, educate and promote is key. Social media will help build brand awareness, can be used to offer better overall customer support and can lead to better overall cost efficiency.
Even if your strategy includes using ads on social media, it has the potential to drive a huge return on investment.
3. Start Using Video Marketing to Your Advantage
Video marketing is huge, and depending on your niche, it may be the perfect way to generate leads.
Video marketing grabs the attention of the reader. Text needs to catch the reader’s attention in seconds, or the reader will stop reading. Online video will make up 80% or higher of consumer Internet traffic by 2020, so it’s a widely consumed medium.
When compared to text, 95% of a video is retained compared to 10% of a text.
You can use video, whether it be YouTube, Instagram or another platform, to show off your company’s:
When used creatively, you’ll be able to use video to show how your product or service can benefit the consumer and solve their pain points. Add these videos to your website and social media channels for even better effectiveness.
Filed under: Life