Posts in category "Free Online Resources"

Is social media, online fundraising worth the effort for nonprofits?

Is social media, online fundraising worth the effort for nonprofits?
Christine Cupaiuolo is a friend who knows a lot about social media and online technology. (She’s a blogger/journalist/editor who helps nonprofits with their social media strategy). I recently sat on an AFP panel on donor engagement, and asked Christine to share some resources that will help answer the question: How do you decide how much time and resources should be... Read more »

Everyone talks about social media, but where do I start?

Everyone talks about social media, but where do I start?
Last year, staff at the Axelson Center debuted a blog series that highlighted some Fabulous Online Resources (FOR) for nonprofits looking to utilize social media to improve their organization.  In this segment of the FOR series, I will focus on the importance of a creating a stellar social media strategy and will provide some wonderful... Read more »

Measuring Impact Just Got Easier: Free Online Resource

Measuring Impact Just Got Easier: Free Online Resource
We know the importance of measuring our organization’s effectiveness. Experienced grant writers and grant makers will tell you that the outcomes section of the grant application is what distinguishes the good organizations from the great. But it is no longer just foundations that are interested in our outcomes. Individual donors, corporations, and government funders also... Read more »
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Five Marketing Strategies that Nonprofits Do Well

I teach graduate courses in nonprofit marketing at North Park University – and our textbooks and materials frequently refer to for-profit marketing examples. There seems to be a readily accepted belief that nonprofits are terrible at marketing. Now, I am aware that there is room for growth, but I also know that there are things we... Read more »