Moving your organization from good to great requires planning. You will never get from Point A to Point B if you let the ship steer itself. But this is just the situation with many nonprofit leaders. We are too busy putting out fires, trying to keep fires from starting, or dealing with the day-to-day details that we let critical planning go by the wayside.
I will put myself on a limb and suggest that every high-impact organization has a nonprofit leader who carves out time for planning, regardless of what fires are brewing.
With that said, and with the new year upon us, I thought I would provide some planning tools. All great and most free. If you know of others, please let us know.
Communications Plan (Remember, communications is only one part of the marketing plan.)
Nonprofit Marketing Plan Template (This is a very useful template, but it really focuses more on communications than marketing.)
Social Media Plan