Giving USA 2010: Annual Report on Philanthropy now available

Giving USA report on philanthropy to be discussed in Chicago on June 14th

Giving USA 2010 is a national study about the level of individual giving to charitable nonprofits in the U.S. - for 2009.  The results confirm a drop in giving to $303.75 billion. That was a 3.2 percent drop (adjusted for inflation) compared to the final number of $315.08 billion for charitable giving in 2008. 

Given the state of the economy in 2009, researchers were surprised that the reduction was so small.  That's not to say that it doesn't make a difference in the lives of nonprofit organizations and the people served.

If you want to learn more about the charitable giving results from 2009, you should come to North Park University on Monday, June 14th from 3:00pm-5:15pm at the Anderson Chapel.  We're hosting a forum with the Alford Group and the Chicago Community Trust in which the Giving USA data will be discussed and a panel of Chicago area nonprofit and philanthropic leaders will consider the implications in the Chicago region.  If you're interested, you must RSVP immediately to:  Karen Rubinoff via email at or by phone at 847-425-9800, Ext. 131.

You may wonder why this national data matters to you - here in Chicago - where you may be struggling to keep your nonprofit organization afloat as you wait on overdue payments from various governmental sources, or your latest fundraising event may not have netted the amount you'd hoped for.  

You'd be surprised how a positive take on what's happening in your external environment might help "seal the deal" with a potential donor.  By sharing data that documents a better than expected overall charitable giving outlook (i.e. a smaller decline than expected, given the recession) that person may be encouraged to take a step and make that contribution to your organization.

It might even help folks decide to buy that table at your special event!  I just heard the story of a large Chicago-area nonprofit (UCAN) whose Youth Advocacy Awards dinner last night grossed over $670K!  So it's not impossible to get folks to give - even when times are difficult!


Leave a comment