The Rock Store

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Have you ever heard of it? I hadn't, but once I read about it and it's history, I was suprised it was the first I had heard about it. It almost seems like it would be a destination like Deals Gap or the Tail of The Dragon.

Here is the story behind The Rock Store.

Ed and Vern (Veronica) moved to Southern California from Pittsburgh, Pennsylvania after WWII. They stumbled across this building, made entirely out of volcanic rock, which had been a stagecoach in the 1910's. They purchased this "Rock Store", in 1961, and created a small town grocery store out of it. As the years rolled by, many changes were taking place in this town of Cornell, CA

Cornell started growing in population, which forced the development of major roadways connecting Mulholland Highway to the Pacific Coast. As people started flocking to this area, more and more people started taking notice of this small town store. Not only were carloads of people stopping by for cold refreshments, but motorcyclists began pouring in from all directions. They were drawn to the windy canyon roads, and of course the opportunity to really test out their riding skills.

As more and more people began frequenting this "pit stop," it became a landmark institution for the avid motorcyclist's community. Ed and Vern have built a reputation for the Rock Store as one of the top tourist destinations, and a hang out for the "who's who" of the motorcycling world. The Rock Store is the most famous motorcycle stop in Southern California and has been featured in many commercials, films, music videos, television productions and magazine photos.

Among the attractions are the rustic settings, celebrity sightings, hundreds of bikes to look at, poker runs, and of course the food and drinks. The Rock Store is most popular for their hefty breakfasts, BBQ Tri-tip Sandwiches, Teriyaki Chicken Sandwiches, Homemade Chili and Soups, and who can forget those ice cold beverages.

On any given weekend you can stop by and chat with the celebrities who frequent the Rock Store. There is always the interest of Jay Leno and "what is he going to ride up on today?". Jay enjoys bringing up any one of his latest "toys" so that everyone can see it. You can usually find him in the parking lot talking amongst the people. He'll be the first one to show you under the hood of his new truck, or help someone with repairs on their bike. Arnold Schwarzenegger often pops his head in for a quick bite, before spinning off into the canyons. Matt LeBlanc can be spotted hanging out on the patio with "friends." You really never know who you are going to see walk through the front door.

Stop by and chat with Ed & Vern over breakfast in our rustic restaurant or a BBQ lunch and beer on our patio. They truly have created the most biker friendly place in the universe. Or, read more about the Rock Store.

Once I read this I needed to see what this place was all about.

I gathered my LA biker gang, which consisted of my brother, his girlfriend, and my new LA friend Doug (who is the Prop Master for Sony Studios now working on Spiderman 4), and we headed for the canyons.

The ride was short, but spectacular. It began north along Pacific Coast Highway in Santa Monica, then we headed west into the hills. The road was busy in both directions with exotic sports cars and tons of motorcycles. Every type of rider, from knee draggers to couples out for a mellow cruise were headed to or from The Rock Store. Many of the curves were off camber 15 mph curves, and I loved every second of it.

Once we arrived, we were among at least 200 other motorcyclists. We went to the attached greasy spoon diner and had coffee and a bite to eat, and made sure we had a view of the street so we could see all the action happening outside. The place is bustling all day long. Every few minutes riders would come and go. We had a great day.

So the next time you are in LA on a weekend, be sure to make The Rock Store one of your riding destinations.



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  • The best thing about SoCal is the abundance of lonely canyon roads...endless turns and massive elevation changes. You should come out and see for yourself. It's amazing!

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