After all these years, why would IIT change its nickname to Illinois Tech?

After all these years, why would IIT change its nickname to Illinois Tech?

"Illinois Tech" is the new nickname for the near south side academic stalwart Illinois Institute of Technology.  The solid and familiar and long time moniker "IIT" has gone by the wayside.

Some say they want to sound more like Caltech and Virginia Tech.

But I think they don't want to sound like the sociopathic ITT Tech.  If you don't know the backstory of that place, you can read about it here.

I had no idea about the name change.  I was at a Near South Planning Board luncheon recently in which the name Illinois Tech was mentioned a few times.  And I was quite surprised to hear the name of a school in the area I never heard of before.  I asked my tablemates about it and they explained it was the new name of IIT.

What?  Why would they overthrow their well thought of brand?

Illinois Tech started in 1890 as the Armour Institute and in 1940, after the first of many subsequent mergers became Illinois Institute of Technology. It's been going strong, centered at 33rd and State ever since.

Change has always become the school, I guess.  The outstanding architecture of the campus--which began as Richardsonian Romanesque and evolved into a panoply of world-renowned Mies buildings, followed by some Netsch, Jahn and Koolhaas--changed as well.

Just like technology itself.

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