Summary of Adobe Flash Tour in Chicago

Summary of Adobe Flash Tour in Chicago

Adobe made a stop in Chicago for their North American Flash Tour, which took place at the Leo Burnett offices. Adobe evangelists Mike Chambers and Lee Brimelow were on hand to talk about the future of Adobe Flash and what was upcoming for the technology.

During the tour, Chambers and Brimelow both spoke on the topic of Flash's official future roadmap whitepaper on the Adobe Web site. They explained that Flash would continue to be around in some form for quite a number of years, specifically in the areas where it was best at: online video and interactive gaming.

Lee also spoke about some advancements of Flash into the realm of obtaining true 3D graphics in the Flash Player. This was possible from partnerships and the use of Unity, as well as Unreal engine graphics advancements.

Other important additions to the newly released Flash CS6 included an option to export to HTML5. On export, a canvas element would be created and all associated code libraries included to create an HTML5 equivalent.  The code libraries included CreateJS, the suite of Javascript libraries with tools that imitated Flash animations and other functionality.


There were also a number of other important topics discussed. Mike Chambers and Lee Brimelow mentioned that perhaps for certain projects, Flash likely would not be best suited in some cases. Other technologies had emerged that were possibly better suited for specific projects, and more compatible for mobile viewing such as richer features of HTML5.


Another presenter at the Flash Tour was Miles Green, the VP of Creative Technology at Leo Burnett and Arc Worldwide. When asked about the current technologies the agency was utilizing, he shared some useful comments about what was being used in a real-world creative agency setting for interactive digital projects.


"Our team delivers the rich front-end interaction and motion design aspects of digital projects. We work with Flash, Unity, iOS, Android, a little Processing, OpenFrameworks and now an increasing amount of the richer features of HTML5. We work on websites, banners, mobile apps, Facebook apps, games, digital signage, interactive kiosks, video production, data viz, augmented reality. Lots of fun things like that. Essentially, any technologies and devices that people can interact with, we want to find fun and engaging ways to leverage them to enable interaction with our brands. Flash has traditionally been a significant component to our work. We definitely started branching out into other technologies a while back. But Flash is still one of our go-to tools", Green stated.


For Chicago technology enthusiasts and Flash enthusiasts who missed out on the Flash Tour, it provided recent insight and answered questions that many professionals seem to have with the direction and future of the Flash platform. It also showed that Flash CS6 introduced other combinations of Flash with other technologies, such as HTML5, CSS3, and Javascript breakthroughs that would provide the Internet with truly rich media experiences.

Flash continues to be used for professional projects such as online advertising, interactive gaming and eLearning. This is based on the fact that many systems were built around the Flash technology. With so much effort put into building up Flash to make it a solid run-time on 99% of users' computers, and its large developer community that was built over time, it shows why Flash has been quick and efficient at doing what it was meant for.

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