Last April, Facebook sent shock-waves through the tech world when it announced its $1 billion purchase of the upstart mobile photo-sharing application, Instagram. At the time, many users of the then cult app had lemented the day that their beloved Instragam would become more like Facebook. It seems that day is coming sooner rather than later. The company has announced that Facebook-style photo tagging will be coming to Instagram May 16th.
Instagram users will now be able to tag their friends in pictures they upload onto the photo sharing site. Once tagged, these photos will now be able to viewed by all of ones Intagram followers in a section that will be called, "Photos of You." Previously, Instagram users could tag their friends in posts but that tagged person's followers couldn't see pictures tagged of them.
This afternoon Instagram released the following blog post about its new "Photos of You" feature.
Photos are memories of the people, places and moments that mean the most to us. We have always sought to give you simple and expressive ways to bring the stories behind your photos to life. Your captions and hashtags capture the “what?” and your Photo Map answers the “where?” but until today we’ve never quite been able to answer the “who?”.
Today, we’re excited to introduce Photos of You and bring you a new way to share and discover stories on Instagram. When you upload a photo to Instagram, you’re now able to add people as easily as you add hashtags. Only you can add people to your photos, so you have control over the images you share. And it doesn’t stop at people—you can add any account on Instagram, whether it’s your best friend, favorite coffee shop or even that adorable dog you follow.
There will now be a Photos of You section on your profile. When someone adds you to a photo, you’ll receive a notification and the photo will appear in your Photos of You. Want to make sure you like the photo first? No problem: you can easily adjust your settings so nothing appears on your profile until you approve it. Before your Photos of You section is visible to other people, you’ll have until May 16th to play around and get used to the feature. You can find more information about how Photos of You works and how to control your visibility at help.instagram.com.
Facebook's bold acquisition, which came shortly before its much ballyhooed March 18, 2012, initial public offering, has proved to been a shrewed move. In March, 751 million people accessed the site and its mobile applications on a daily basis, a new high. Instagram now has well over 100 million monthly active users, up from around 30 million at the time of the acquisition by Facebook.
Most critically, Instagram users are highly engaged. Everyday, Instagram's 100 million users upload 40 million pictures. Each second, 1000 comments are posted and 8500 photos are liked on Instagram.
As more people worldwide now access the Internet via their cell phones and tablets rather than through the traditional desk top computer, the continuing rise in popularity of Instagram and Facebook's revolutionary Android super-app, Facebook Home, have made Facebook a force to be reckoned with in the mobile sphere.
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