After having a child and taking a small break from the music scene, Keyshia Cole will return with her fourth album, "Calling All Hearts", on December 21th. The first video for the first single, "I Ain't Thru" featuring rapper Nicki Minaj, features the twosome wearing a variety of different outfits, driving around and hitting the clubs.
There's also a rooftop scene, but I don't see that how fits.
As I keep repeating myself, I am not a fan of anyone in particular. I believe in quality, and when I hear a quality song, I give props. This video, along with the second video for her second single "Long Way Down", showcase that perhaps Keyshia Cole is bored with herself.
Cole has often been compared to Mary J. Blige. I at first when she came out didn't see the resemblance in their singing as most of their catalogs could have been attached to most R&B singers these days. The only thing that makes these two similar is the fact that both have had to backtrack their age mentalities in order to sell records.
When Keyshia Cole released her Different Me album in 2008, I got the sense that she was attempting (successfully in some songs) to break away from the more depressing songs of her catalog that she had been known for. Even Cole herself admitted at the time that was what she was going for in an interview with Billboard Magazine:
"The first two albums were more ... painful," she tells Billboard over lunch in Los Angeles. "It's a different me this time: a young woman who's still growing and finding myself, exploring life through different routes musically and in other areas. I wrote more about other people's situations than my own. I'm moving forward."
Aside from a few filler songs on the album, A Different Me feels like a bit of a reboot. The music video she did for the Tupac Duet "Playa Cards Right" was a perfect example; She dressed like a mature woman and still keep it sexy while looking very much like someone you could converse with. This is the real Keyshia Cole to me.
She didn't do a video for "This Is Us", which I think would have also been a nice follow-up thematically for Cole. It's a good song and sounds a bit like a pop song mixed with a bit of country. Maybe Darius Rucker of Hootie And The Blowfish could team up with her for a duet in a future album.
I believe Keyshia Cole has the ability to move forward as an artist. The newer songs, while fine for the audience that are more into the KC of old, just feel like they were made out of boredom. They probably will put Keyshia back on the charts, but her battle to rise above the negative themes associated with her music will be harder to win.