Posts tagged "Young Adults"

How Law Schools are Getting Their Groove Back

How Law Schools are Getting Their Groove Back
Julia Brady, Principal at Perceptive Strategies, is guest author for this article on the evolution of law schools. Brady is a brand strategy consultant who has developed growth strategies for leading consumer, healthcare and higher education brands including Gatorade, Quaker Oatmeal, The University of Chicago Booth School of Business and NorthShore University HealthSystem. While many... Read more »

Can You Feel It? The Market Strategy of Texture Segmentation

Can You Feel It? The Market Strategy of Texture Segmentation
Segmenting with Texture is a Growing Market Strategy Element In the food and beverage market, strategy is becoming increasingly focused on texture. “Over one-quarter (27%) of the best-selling new U.S. foods and beverages launched in 2012 carried a texture claim,” according to the Institute of Food Technologists’ 2013 New Product Pacesetters Report. The common preference... Read more »

Millennials in the Workplace: More Engagement, Less Powerpoint

Millennials in the Workplace: More Engagement, Less Powerpoint
As employees and members of your team, Millennials are keen to engage in meaningful work and less motivated by the minutiae of post-college, entry-level positions. They want to be judged on the content of their presentations, not the prettiness of their Powerpoint slides. Millennials are a crucial group to engage with in the workplace, since... Read more »
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Anthem’s Unconventional Tonik Health Plan Targets Millennials

Anthem’s Unconventional Tonik Health Plan Targets Millennials
It’s rare to see health insurance marketing collateral tout such offhand sentiments as, “Life can be crazy unpredictable, and freak accidents do happen.” But Anthem Blue Cross Blue Shield (owned by WellPoint) recognized the opportunity to serve the young adult market and launched Tonik, a health insurance plan aimed at uninsured Millennials. Tonik, offered in... Read more »

Millennial ‘New Adults’ are the High-Growth Target for Today’s Book Market

Millennial ‘New Adults’ are the High-Growth Target for Today’s Book Market
In-depth segmentation of Millennials ages 18-25 drives results for book publishers A few years ago, when working in financial services, we found that the phrase “Young Adult” was preferred by teens compared with alternatives such as “Teens” or “Adolescents.”   We also learned that by referring to teens as young adults, they are taken more seriously... Read more »

Mapping the College Decision Journey

Mapping the College Decision Journey
Lately, I’ve been reflecting on how high school students and parents decide which college is the best fit for the student. We conducted extensive research into education for my book, Tuning Into Mom, and, as the mom of a high school student, I’ve been deeply involved in the process for some time. For the student,... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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