How Kraft Velveeta’s Brand Succeeded with Breakthrough Innovation to Millennials and Men
Velveeta is an iconic brand with a powerful equity.  Historically, the brand’s core consumer has included moms who incorporate Velveeta into family favorite recipes.  And, for many younger consumers, the Velveeta brand conjures up fond childhood memories of these warm meals. Still, you might be surprised that in recent years, this brand has selected young... Read more »