Tag: Tuning Into Mom

Mrs. Meyer’s Clean Day Earns a 30% Price Premium by Giving Mom Peace of Mind

Mrs. Meyer’s Clean Day Earns a 30% Price Premium by Giving Mom Peace of Mind
The Wall Street Journal called the Mrs. Meyer’s Clean Day cleaning products line a “surprise retail hit” that carries a 30% price premium. The products are widely available in the US, from big box stores to small, independent retailers. Mrs. Meyer’s Clean Day has built a brand around helping moms provide natural, safe environments for... Read more »

Coach Mom: What Brands Should Know About Mom and Sports

Coach Mom: What Brands Should Know About Mom and Sports
48% of Moms are Highly Active in Elementary School Sports Mom’s involvement is very common in supporting her child’s participation in sports during the elementary school years. Research for my book Tuning into Mom shows 60% of moms of children ages 7-12 report their child participates in sports. This high level of participation is seen... Read more »

Mom’s Hot Buttons: Understanding the Importance of Safety and Health

Mom’s Hot Buttons: Understanding the Importance of Safety and Health
The physical safety of her children weighs heavily on Mom’s mind, rating as one of her most important priorities. Mom knows, both instinctually and intellectually, that her first priority is to keep her child safe and healthy. In State of the American Mom research, only quality of communication with her child, her relationship with her... Read more »
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Math: An Overlooked Opportunity to Connect Your Brand with Moms’ Interest in Her Child’s Education

Math: An Overlooked Opportunity to Connect Your Brand with Moms’ Interest in Her Child’s Education
Family Reading Nights Are Great, But Why Won’t Brands and Moms Sign Up for Math? Educational success is one of Mom’s most important hot-button issues we identified in Tuning Into Mom. It’s third only to her relationship with her child and the quality of communication between them. Brands that can connect with Mom through educational... Read more »

It’s Picture Time! How JCP Portraits Appeals to Mom, Chief Memory Officer, Just in Time for the Holidays

It’s Picture Time! How JCP Portraits Appeals to Mom, Chief Memory Officer, Just in Time for the Holidays
Family portraits have long been a staple of holiday gift giving. Beyond the standard framed 5×7 print for the grandparents, JC Penney’s JCP Portraits has begun styling itself as a more fashionable brand for holiday family portraits. JCP Portraits has long understood the popularity of portraits during the holidays. Their recent market segmentation appears to... Read more »

Hot Mama: the Fashion Brand Focusing on the Fashion Conscious Mom Market

From the time a new baby enters a woman’s world, she is advised to take care of herself: nap when the baby naps; eat well and stay hydrated, especially when nursing; let your friends baby you the first week of so of your child’s life; do not be afraid to ask for help. For most... Read more »
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Kellogg’s Frosted Flakes Exercises Marketing Strategies To Engage Mom and Her Active Child

Kellogg’s Frosted Flakes Exercises Marketing Strategies To Engage Mom and Her Active Child
One of Mom’s most important concerns for her child involves exercise and sports. Kellogg’s Frosted Flakes is a food brand that builds promoting exercise into its marketing strategies that appeal to Mom and her child alike. Other brands can draw inspiration from this case study to help them incorporate exercise and sports into their own... Read more »

iPhone Mom: Apple’s Marketing Strategies Win Mom’s Love

iPhone Mom: Apple’s Marketing Strategies Win Mom’s Love
Nielsen reports that 54% of moms own a smartphone, which makes them above-average users—and that number seems to be growing. Apple is the company that is most responsible for this huge new growth market in technology. Known for its innovative technology interfaces, Apple’s products are so user-friendly that toddlers can use them.  In fact, there... Read more »

Grow Your Outdoor Brand with the Mom Market

Grow Your Outdoor Brand with the Mom Market
Just Like the Guys, Moms Take On Outdoor Adventures… But in Their Own Way Moms of older children are ready to take time for themselves, and this often means enjoying a “girlfriends getaway” with friends. There are over 62 million women in the US aged 35 -65, presenting a significant growth opportunity for many outdoor... Read more »
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Stealth Marketing to Moms

Stealth Marketing to Moms
REI’s mom-friendly marketing strategy doesn’t dilute their adventurous image Some brands are faced with a marketing strategy quandary. How do they appeal to the Mom Market, which controls  $2.4 trillion of spending in the United States, while maintaining a youthful, adventurous image? These brands include companies like REI, a sporting-goods cooperative with about 110 retail... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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