Posts tagged "Travel"

Big Apples and Oranges: Navigating NYC and Chicago’s Different Business Meeting Cultures

Big Apples and Oranges: Navigating NYC and Chicago’s Different Business Meeting Cultures
Setting business appointments is an important early step in developing relationships with prospects and new customers. When engaging in global business, we all know the importance of relating to the business culture and cultural norms during these first impressions. It may come as a surprise that it’s just as important for a Chicagoan to recognize... Read more »

Solo Travelers Find a Berth with Norwegian Cruise Line

Solo Travelers Find a Berth with Norwegian Cruise Line
How Norwegian Cruise Line Created a New, Award-Winning Stateroom Category Targeting a Valuable Niche In exploring several successful new businesses from Nielsen’s Breakthrough Innovation Report, one best practice theme that emerges is redefining a category or inventing an entirely new category, often by meeting the needs of a specific target consumer for a specific situation... Read more »

International Business Travel: Do the Costs Outweigh the Benefits?

International Business Travel: Do the Costs Outweigh the Benefits?
I just got back from a three-country European business trip working on country-specific targeting and marketing strategies for a beverage client, so the topic of international business travel is certainly fresh in my mind. Here are some statistics from the U.S. Office of Travel and Tourism Industries: My question is – do the costs of... Read more »
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    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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