Posts tagged "Teens"

Family Time Doesn’t Top Kids’ Lists

Family Time Doesn’t Top Kids’ Lists
Moms and dads place a high priority on parenting and family time, and they have increased their time from previous generations.  In 2011, the Pew Research Center found mothers are spending 40% more time on childcare compared to 1965, while fathers had a 160% increase over the same timeframe.  According to Eli Finkel, a professor... Read more »

Teens Say Ditch the Dinner Table. Snacking is the New Conversation-Starter.

Teens Say Ditch the Dinner Table. Snacking is the New Conversation-Starter.
Teens Prefer Connecting with Parents During Casual Snack-Time, Opening New Marketing Opportunities The most important priority for mom is her relationship with her child, yet the reality is time spent together diminishes in the teen years.  The family dinner in particular comes under pressure with teen’s schedules: extracurriculars, jobs, and long days at school.  All... Read more »

How Gaming and ‘Guy Time’ Connect the Slim Jim Brand with Its Target: Millennial Guys

How Gaming and ‘Guy Time’ Connect the Slim Jim Brand with Its Target: Millennial Guys
ConAgra Foods’ Slim Jim brand had a marketing epiphany—by marketing to its sweet spot of guys 19 to 29 who are at the onset of adult responsibility, they would appeal to guys that are both younger (12-18) and older than this sweet spot (30-39). From the ages of 12 to 17, guys aspire to be... Read more »
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Teen Boys Tag-Team with Mom to Build Nutrition: From Muscle Milk to Paninis

Teen Boys Tag-Team with Mom to Build Nutrition: From Muscle Milk to Paninis
Food is one of Mom’s most important areas of concern for her child, and as her children become teens, it becomes a joint effort to find the right nutrition that the teen also enjoys eating. Marketing strategies surrounding food should recognize that Mom and teen both play a role—and often team up to discover and... Read more »

Mom and Prom: Marketing Strategy for a Growing Market

Mom and Prom: Marketing Strategy for a Growing Market
Brands that supply prom dresses, tuxedos, jewelry, makeup and limousine rentals have significant marketing opportunities in this steadily growing market.  And that’s just the ‘before the prom’ spending, which focuses more heavily on fashion and appearance.  ‘After the prom’ spending by moms can also be significant to ensure safety. With the median age of first... Read more »

Mass Effect 3 (ME3) vs. College Choice

Why Do Male Teens Seem More Interested in the Outcome of ME3 (a Virtual Future) Than Their Plans for College (Actual Future)? For college-bound teens, the beginning of April is when the college decision process should be top-of-mind for them and their peers. The long-awaited acceptance letters are finally arriving, and the big decision of,... Read more »
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Remember Mom When Marketing to Teen Athletes

Remember Mom When Marketing to Teen Athletes
Many sports, fitness and activity-oriented brands and marketing strategies focus directly on teen athletes, as the teens are considered the primary decision maker.  But, as I show in my book Tuning Into Mom, the current generation of teens and young adults involve their moms in purchase decisions across a wide range of categories, and athletics... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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