Posts tagged "Teen driving"

Ford’s Hands-On Clinics Help Teens Steer Clear of Accidents

Ford’s Hands-On Clinics Help Teens Steer Clear of Accidents
Ford is reaching out to parents and teens on a topic very important to parents—teen driving safety. This is a top priority for Mom and Dad, as this chart from the Marketing to Mom’s Coalition State of the American Mom Research shows. Parents have reason to be concerned. Teen drivers are at high risk for... Read more »

Partner With Mom to Keep Kids Safe

Partner With Mom to Keep Kids Safe
Marketing strategies win Mom’s loyalty by helping teens drive safely Safety and health is a top hot-button issue for all moms. We write in Tuning Into Mom: Understanding America’s Most Powerful Consumer that the physical safety of her child is considered “very important” for 86% of moms—and that statistic includes moms of older children. Brands that... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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