Tag: Technology

#1 AR Power Brand Pokémon Go Drives Enduring Appeal

#1 AR Power Brand Pokémon Go Drives Enduring Appeal
App Engages and Re-engages Light, Medium and Serious Users According to Apptopia, Pokémon Go ranks among the Top 10 Grossing Games as of September 2018. This augmented-reality game exploded in popularity upon its 2016 release as an iOS and Android app, and continues to dominate the market. In the last two years, players have spent $2... Read more »

CREtech Explores Self Driving Cars, Flexible Workspace and More at Los Angeles Event

CREtech Explores Self Driving Cars, Flexible Workspace and More at Los Angeles Event
Turning Parking Garages into Office Space and Blurring the Line Between Retail and Office CREtech recently held its annual Los Angeles regional event at the Fashion Theater. CREtech CEO Michael Beckerman opened the event, welcoming attendees to the CREtech community, whose mission is to bring together the commercial real estate and tech communities. As evidence of... Read more »

Making Cross-Functional Teams Work: Going on a Customer Safari with an Agile Team

Making Cross-Functional Teams Work: Going on a Customer Safari with an Agile Team
Agile is the popular software development methodology that is making its way into business team circles. Safari is the proven positioning and new product qualitative optimization process developed by the Cambridge Group. Although developed by very different professionals, the two methodologies share many similar elements and goals, especially the primacy of cross-functional teams to the... Read more »
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LEGO AR-Studio: Augmented Reality Brings New Adventures to World’s Most Valuable Toy Brand

LEGO AR-Studio: Augmented Reality Brings New Adventures to World’s Most Valuable Toy Brand
LEGO was ranked the world’s 91st most valuable brand by Forbes in 2017, and the world’s most valuable toy brand, according to Brand Finance Toys 25 2018 report, ahead of My Little Pony, Monsters High, Nerf and Fisher-Price. Despite this brand success, the company reported an 8% decline in sales and a 17% decline in... Read more »

Millennials Say AT&T’s Hold Music Actually Helps Them Look Forward to Conference Calls

Millennials Say AT&T’s Hold Music Actually Helps Them Look Forward to Conference Calls
Smiling and a positive outlook can help with your stamina and performance, according to neuroscience research. If you are like me, you’ve probably spent a fair amount of time dialing into conference calls and waiting for other participants and/or the host to arrive, essentially on hold. And maybe you’re not smiling while you’re waiting. Maybe,... Read more »

Enduring Online Retail Needs: Things Change, But They Don’t

Enduring Online Retail Needs: Things Change, But They Don’t
Things Change… Online purchasing by consumers grew an estimated 10% in 2016, compared with a much more modest 1% growth in retail. While 2017 year-end results are not yet fully available, indications are that the increased share and fast growth in online spending continued in 2017. Specifically, full year 2017 US ecommerce sales are estimated... Read more »
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Two Consumer Behavior Case Studies: The Weather Channel and GrowIt!

Two Consumer Behavior Case Studies: The Weather Channel and GrowIt!
Understanding why viewers and users behave like they do is critical to developing success strategies for The Weather Channel and mobile app GrowIt! Here’s how these two brands segment their consumers. Viewer Segmentation: The Weather Channel Several years back, Insight to Action had the privilege of working with Frank Garland (current CEO of Realtime Brackets,... Read more »

Alpha Gen: Entering a Classroom Near You

Alpha Gen: Entering a Classroom Near You
Most brands today are focused on Millennials, both as customers and as employees. While the exact cut-off years may vary a bit, this generation was born between 1977-1995 (yellow line in chart). And increasing numbers also see the importance of Gen Z, born between 1996-2010, as evidenced by the increasing red line in the chart.... Read more »

Think the B2B World is Going Mobile? Not Exactly.

Think the B2B World is Going Mobile? Not Exactly.
Cutting Edge B2B Developers Explain Why Mobile Isn’t Their Focus I recently went on a hike with developers from several tech start up firms based in Silicon Beach (Southern California). These start-up founders mentioned that mobile may get all the buzz, but desktops are still the tool of choice for their B2B customers. One augmented... Read more »
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Driving Front-End B2B Strategic Innovation by Understanding End-User Experiences

Driving Front-End B2B Strategic Innovation by Understanding End-User Experiences
B2B firms often develop products and services that are ultimately experienced by end users with whom the firm has no contact. It can be challenging to develop market strategy and product innovation to suit these users’ needs while achieving results for the B2B firm’s direct customers. Here are two B2B examples from my firm, Insight... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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