Posts tagged "Technology"

LinkedIn: The Recruiting Transformation

LinkedIn: The Recruiting Transformation
LinkedIn has transformed the way recruiters work. As recently as 10 years ago, LinkedIn wasn’t a player in job placements, but it is now a strong recruiting tool for most looking to fill positions—especially executive and corporate recruiters. Candidates who understand the platform’s role have a decided advantage. To learn more about this transformation, I... Read more »

What Marketers Need to Know About Moms and Technology

What Marketers Need to Know About Moms and Technology
Mom’s top two priorities are her relationship with her child and the quality of communications with her child. She values technology because it helps her with both of these priorities. Marketing strategies need to engage with the benefits mom gets from using technology (the benefits), rather than focusing exclusively on the features (the attributes) of... Read more »

Alcatel-Lucent Pinpoints the B2B Marketing Sweet Spot

Alcatel-Lucent Pinpoints the B2B Marketing Sweet Spot
Alcatel-Lucent, the technology company named one of the world’s 50 most innovative companies by MIT Technology Review, is also a B2B marketing innovator. From reaching new target markets to developing innovative marketing campaigns, the company moves quickly to address new opportunities. I learned about some of the latest B2B marketing strategies the organization is employing... Read more »
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Why iPad is #1 on Kids’ Wishlists for Toys/Games

Why iPad is #1 on Kids’ Wishlists for Toys/Games
iPhone Ranks as the #2 Toy Kids Want Apple’s iPad, iPhone and iPod Touch are the family favorites for 2012, reports child market research experts KidSay in their Trend Tracker 2012 report. This trend is a significant change from 2010, when the iPod Touch had strong competition from Nintendo and PlayStation: Terence Burke, Vice President... Read more »

iPhone Mom: Apple’s Marketing Strategies Win Mom’s Love

iPhone Mom: Apple’s Marketing Strategies Win Mom’s Love
Nielsen reports that 54% of moms own a smartphone, which makes them above-average users—and that number seems to be growing. Apple is the company that is most responsible for this huge new growth market in technology. Known for its innovative technology interfaces, Apple’s products are so user-friendly that toddlers can use them.  In fact, there... Read more »

What’s Your Marketing Strategy for the Chief Memory Officer?

What’s Your Marketing Strategy for the Chief Memory Officer?
How Marketing Strategies Should Appeal to the Family’s Chief Memory Officer—Mom Moms usually take on the responsibility of being the family’s Chief Memory Officer. Mom makes plans to create memories, uses products and tools to capture memories and finds ways to share those memories– with friends and family today and her children in the coming... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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