Posts tagged "Target"

Triple Crown Win: Partnership Pays Out for Kellogg, Target and Starbucks

Triple Crown Win: Partnership Pays Out for Kellogg, Target and Starbucks
When Kellogg’s Special K, Starbucks VIA and Target teamed up to offer a special promotion to a key demographic, the results were impressive. Brian Keefe, Senior Vice President and Scott Weller, Director of Client Solutions at Insight Promotions, LLC explain why: “This strategic partnership reaches the status of legend. The program was wildly successful, with... Read more »

Math: An Overlooked Opportunity to Connect Your Brand with Moms’ Interest in Her Child’s Education

Math: An Overlooked Opportunity to Connect Your Brand with Moms’ Interest in Her Child’s Education
Family Reading Nights Are Great, But Why Won’t Brands and Moms Sign Up for Math? Educational success is one of Mom’s most important hot-button issues we identified in Tuning Into Mom. It’s third only to her relationship with her child and the quality of communication between them. Brands that can connect with Mom through educational... Read more »

Target Hits a Bulls-eye on Back-to-School Marketing to Mom

Target Hits a Bulls-eye on Back-to-School Marketing to Mom
Back-to-school shopping is on every mom’s mind these days—and retailers are looking forward to the to the second-largest sales period of the year (after the November/December holiday shopping season). And it looks like this season could be stronger than in recent years, especially for brands, like Target, that employ effective marketing to mom strategies. A... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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