Tag: Strategic Innovation

CREtech Explores Self Driving Cars, Flexible Workspace and More at Los Angeles Event

CREtech Explores Self Driving Cars, Flexible Workspace and More at Los Angeles Event
Turning Parking Garages into Office Space and Blurring the Line Between Retail and Office CREtech recently held its annual Los Angeles regional event at the Fashion Theater. CREtech CEO Michael Beckerman opened the event, welcoming attendees to the CREtech community, whose mission is to bring together the commercial real estate and tech communities. As evidence of... Read more »

Making Cross-Functional Teams Work: Going on a Customer Safari with an Agile Team

Making Cross-Functional Teams Work: Going on a Customer Safari with an Agile Team
Agile is the popular software development methodology that is making its way into business team circles. Safari is the proven positioning and new product qualitative optimization process developed by the Cambridge Group. Although developed by very different professionals, the two methodologies share many similar elements and goals, especially the primacy of cross-functional teams to the... Read more »

Farmers Markets Provide Innovative Food for Thought

Farmers Markets Provide Innovative Food for Thought
Since moving to California in 2015, I’ve been able to enjoy one of my favorite experiences more often: shopping for fresh produce and other local products at the farmers market. Both Santa Monica and El Segundo (where I’ve lived) have year-round farmers markets.   While I still miss the Mirai corn as a highlight of Chicago... Read more »
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Driving Front-End B2B Strategic Innovation by Understanding End-User Experiences

Driving Front-End B2B Strategic Innovation by Understanding End-User Experiences
B2B firms often develop products and services that are ultimately experienced by end users with whom the firm has no contact. It can be challenging to develop market strategy and product innovation to suit these users’ needs while achieving results for the B2B firm’s direct customers. Here are two B2B examples from my firm, Insight... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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