Posts tagged "State of the American Moms"

10 Quick Facts Marketers Should Know About 10 Million Stay-at-Home Moms

10 Quick Facts Marketers Should Know About 10 Million Stay-at-Home Moms
Stay-at-Home Moms are a Growing Group The recent news about stay-at-home moms is that they are a growing group, with 29% of moms with kids less than 18 are staying at home, according to a Pew Research Center trends report. This 29% represents an increase from 1999, when 23% of moms stayed at home and... Read more »

Venus and Mars at the Pediatrician’s Office?

Venus and Mars at the Pediatrician’s Office?
Today’s First-Time Dads Attend Well-Baby Visits Recently, I had the chance to observe my local pediatrician’s office for a few hours in the afternoon.  I was interested to note several dads engaging with the well-baby visits.  I observed dads and moms going together (with baby of course) to meet with the nurse and pediatrician. After... Read more »

Ford’s Hands-On Clinics Help Teens Steer Clear of Accidents

Ford’s Hands-On Clinics Help Teens Steer Clear of Accidents
Ford is reaching out to parents and teens on a topic very important to parents—teen driving safety. This is a top priority for Mom and Dad, as this chart from the Marketing to Mom’s Coalition State of the American Mom Research shows. Parents have reason to be concerned. Teen drivers are at high risk for... Read more »
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The Balancing Act: Marketing to Moms AND Dads

The Balancing Act: Marketing to Moms AND Dads
As we’ve discussed before in my article “I am Dad, Hear Me Roar,”, the vast majority of dads today are involved with parenting, along with household responsibilities and chores. The Marketing to Moms Coalition State of the American Moms 2012 Report looked at parenting priorities of moms and dads and found high levels of agreement... Read more »

What Makes a Millennial Mom?

What Makes a Millennial Mom?
Important Insights for Marketers from the State of the American Mom Report Millennial moms have emerged as a distinct market, representing almost 25% of moms with kids under 18. These moms are ages 18-30 themselves, with younger children. They now account for two thirds (65%) of first time moms of infants/toddlers (oldest child is under... Read more »

Capture Mom and Dad’s Attention by Aligning with Their Child’s XTraC’s (Extracurricular Activities)

Capture Mom and Dad’s Attention by Aligning with Their Child’s XTraC’s (Extracurricular Activities)
As Teri and I wrote about in Tuning into Mom: Understanding America’s Most Powerful Consumers, the child’s extracurricular activities are a powerful influence on the family lifestyle, both for moms and dads.  As my friend Craig said to me on the sidelines of our sons’ flag football game a few years ago, “I feel like... Read more »
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Mrs. Meyer’s Clean Day Earns a 30% Price Premium by Giving Mom Peace of Mind

Mrs. Meyer’s Clean Day Earns a 30% Price Premium by Giving Mom Peace of Mind
The Wall Street Journal called the Mrs. Meyer’s Clean Day cleaning products line a “surprise retail hit” that carries a 30% price premium. The products are widely available in the US, from big box stores to small, independent retailers. Mrs. Meyer’s Clean Day has built a brand around helping moms provide natural, safe environments for... Read more »

I am Dad, Hear Me Roar

I am Dad, Hear Me Roar
Why Brands Are Paying Attention as Dads, Led by Gen X Dads, Take on More Parenting and Household Responsibilities Like Cooking There’s no doubt that moms see themselves in the lead for a wide variety of parenting and household responsibilities.  And for many years, it was taken for granted that Mom was the primary household... Read more »

How Parents Use Facebook

How Parents Use Facebook
What Marketers Need to Know About Mom and Dad’s Most Popular Social Network In the world of social networks, Facebook is king with moms and dads, according to Marketing to Moms Coalition’s 2012 State of the American Mom report. 73% of moms and 68% of dads regularly use Facebook, compared with much lower usage for... Read more »
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Halloween is the Hot Holiday for Mom - Up 10.7% to $8B in 2012

Halloween is the Hot Holiday for Mom - Up 10.7% to $8B in 2012
Look around the neighborhood, and you will see that decorating for Halloween is becoming as popular for families as dressing up the house for the holidays. This year, Halloween spending will grow 10.7% to reach a record-setting $8.0 billion, as reported by Ibis World. Halloween decorations represent the largest year-on-year growth, increasing 23.7% from 2011.... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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