Why a Focused Product Portfolio was Critical to Talking Rain’s Sparkling ICE $350 MM+ Brand
Nielsen’s Breakthrough Innovation Report 2013 named the Talking Rain Sparkling ICE brand as a winner with a “Marathoner” activation strategy. The brand posted two-year revenues in excess of $200 million, and the brand is reportedly on course this year for over $350 million is sales. According to Nielsen’s report: “Marathoners take a more deliberate approach.... Read more »