Posts tagged "Social Media"

The New Year’s Networking Resolutions That Will Advance Women’s Careers

The New Year’s Networking Resolutions That Will Advance Women’s Careers
Women are social by nature, and it’s one of our strengths we can bring to the workplace. But a recent comment from a friend gave me a wake-up call: “Women don’t pay enough attention to the social aspect of career advancement.” How can that be? Most women have a high capacity for social engagement in... Read more »

Great Expectations Among Millennial Renters Highlight High-Touch Trend

Great Expectations Among Millennial Renters Highlight High-Touch Trend
Millennials are growing up, getting jobs and achieving that hallmark of maturity, moving out on their own. But property managers note that these renters are not as independent as you might think—and they are much more demanding than previous generations. I spoke with the owner and manager of a residential property management firm serving the... Read more »

LinkedIn: The Recruiting Transformation

LinkedIn: The Recruiting Transformation
LinkedIn has transformed the way recruiters work. As recently as 10 years ago, LinkedIn wasn’t a player in job placements, but it is now a strong recruiting tool for most looking to fill positions—especially executive and corporate recruiters. Candidates who understand the platform’s role have a decided advantage. To learn more about this transformation, I... Read more »
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LinkedIn: The #1 Career Tool Women are Missing Out On

LinkedIn: The #1 Career Tool Women are Missing Out On
LinkedIn as a Candidate Search Tool and Relationship Builder I had the opportunity to chat recently with a senior marketing colleague who completed a highly successful job search, resulting in two attractive senior marketing offers. What stood out from our conversation was the importance of LinkedIn.  According to the Pew Research Center, 20% of online... Read more »

Forget What You Were Taught: The New Marketing Rhythm

Forget What You Were Taught: The New Marketing Rhythm
I was chatting recently with a friend who is the CMO of a leading CPG (consumer packaged good) food brand, and he mentioned that much of the training he received when starting out has been turned upside down in today’s marketing practice.  Specifically, getting the execution exactly correct is no longer highly valued, yet it’s... Read more »

Global Agriculture Manufacturer AGCO Grows B2B Social Media Strategy

Global Agriculture Manufacturer AGCO Grows B2B Social Media Strategy
Global agriculture manufacturer AGCO owes a portion of its $10B in net sales to its progressive social media strategy. The company’s brands include Massey Ferguson, Challenger and Valtra, popular with farmers and farm machinery dealers around the world. For AGCO, social media strategy is all about connecting with their target audiences through thought leadership. Sue... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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