Tag: Similac

How Smuckers and Similac Navigate Non-GMO vs. Organic Brand Strategies

How Smuckers and Similac Navigate Non-GMO vs. Organic Brand Strategies
Shifting Demand Means Choosing Between Non-GMO and Organic Market Strategies Won’t Come Naturally Organic has been a food trend for many years, and most food brands have a market strategy perspective on the issue, ranging from actively dismissing organic to embracing it wholeheartedly. Just as the “natural” market starts to settle down, a new popular... Read more »

Glad, Sad or Mad? Driving Business Results with Emotional Marketing Strategies

Glad, Sad or Mad? Driving Business Results with Emotional Marketing Strategies
Have you ever wondered why some ideas catch on and others don’t?  There are at least five major reasons that Wharton Professor Jonah Berger identifies in his recent book: Contagious: Why Things Catch. I’d like to focus on one key driver for contagion: Emotion.  Common sense will tell us that content that carries an emotional... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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