Digging Deeper for Actionable B2B Segmentation
Seven Questions Your Business-to-Business Firm Should Answer Today In the course of client work, we’ve served business-to-business clients from a range of industries, including electronic connectors, office furniture, cable network providers, direct mail printers, automotive, and many others.  An important learning is that while there is no one ‘best approach’ to B2B segmentation, many approaches... Read more »