Posts tagged "Retail"

Fisher Brand Nuts Stand Up to the Competition

Fisher Brand Nuts Stand Up to the Competition
When a brand innovates to solve problems and appeal to both consumers and retailers, it has the opportunity to really stand up to the competition. The recent packaging launch and supporting marketing campaign from John B. Sanfilippo & Son for the Fisher brand of recipe nuts provides an excellent example of stand out benefits. John... Read more »

Halloween is the Hot Holiday for Mom - Up 10.7% to $8B in 2012

Halloween is the Hot Holiday for Mom - Up 10.7% to $8B in 2012
Look around the neighborhood, and you will see that decorating for Halloween is becoming as popular for families as dressing up the house for the holidays. This year, Halloween spending will grow 10.7% to reach a record-setting $8.0 billion, as reported by Ibis World. Halloween decorations represent the largest year-on-year growth, increasing 23.7% from 2011.... Read more »
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    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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