Segmenting for Success: Understanding the Consumer at a Deep Level as a Foundation for Strategy and Go to Market Actions
Is growing a business simple?  Is positioning a brand straightforward?  Can a ‘so-so’ job of meeting the needs of all consumers or customers lead to success? No. Today’s slowly recovering economy makes understanding consumers on a deeper level even more important.  Yet today we see more brands and companies who want to skip over the... Read more »