Posts tagged "Pinterest"

The New Year’s Networking Resolutions That Will Advance Women’s Careers

The New Year’s Networking Resolutions That Will Advance Women’s Careers
Women are social by nature, and it’s one of our strengths we can bring to the workplace. But a recent comment from a friend gave me a wake-up call: “Women don’t pay enough attention to the social aspect of career advancement.” How can that be? Most women have a high capacity for social engagement in... Read more »

6 Hot-Button Areas for Marketing to Mom Strategies

6 Hot-Button Areas for Marketing to Mom Strategies
Marketing professionals should be knowledgeable about six key priorities that moms care about— in my book Tuning Into Mom, I call these Mom’s Hot Buttons. Our research for the book quantitatively shows that these topics hold the greatest interest for moms and correspond well to their purchase areas. Marketing strategists can benefit by adjusting their... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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