How P&G’s Award-Winning Align Built Its Business By Marketing to Women and Gastroenterologists
In mid-2012, Procter & Gamble’s Align brand, a daily probiotic supplement, won a Nielsen Breakthrough Silver Innovation award by generating sustained, two-year cumulative sales between $50-$100 million.  This award followed the Gold Medal that Align won in 2010 for the Edison Best New Product in the Consumer Packaged Goods, Consumer Drug Segment Category. As with... Read more »