Posts tagged "Norwegian Cruise Line"

Brand Portfolio Strategy: Norwegian Cruise Line Reaches New Customer Segments and Addresses New Need States

Brand Portfolio Strategy: Norwegian Cruise Line Reaches New Customer Segments and Addresses New Need States
Norwegian Cruise Line announced earlier this month that it is expanding its brand portfolio approach to reach new customers and need states.  The recent acquisition of Prestige Cruises International builds on NCL’s earlier move into the Solo Traveler market with The Studios on the Epic. With its recent acquisition, Norwegian Cruise Line will offer three... Read more »

Solo Travelers Find a Berth with Norwegian Cruise Line

Solo Travelers Find a Berth with Norwegian Cruise Line
How Norwegian Cruise Line Created a New, Award-Winning Stateroom Category Targeting a Valuable Niche In exploring several successful new businesses from Nielsen’s Breakthrough Innovation Report, one best practice theme that emerges is redefining a category or inventing an entirely new category, often by meeting the needs of a specific target consumer for a specific situation... Read more »
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