Posts tagged "Nielsen"

Mini Market Strategy: The Era of the Skinny Sandwich

Mini Market Strategy: The Era of the Skinny Sandwich
Sandwiches are experiencing a renaissance in American consumer appreciation. Food Business News reports that 2014 has been one of the best years since the recession for bread sales, and Irene Chang Britt, president of Pepperidge Farm, Inc., attributes this growth to, “the growing popularity of sandwich behavior.” She continues, “In all cases, people are looking... Read more »

I Want Candy: How Nestle’s Skinny Cow Won Over Weight Conscious Women

I Want Candy: How Nestle’s Skinny Cow Won Over Weight Conscious Women
Nestle’s new Skinny Cow Candy brand, a 2013 Nielsen Breakthrough Innovation winner, achieved a two-year revenue of $115-125 million by selling candy to weight conscious women.  Since 1994, Skinny Cow has marketed and sold ice cream snacks to “dessert lovers who know that looking good and staying healthy doesn’t mean a life without indulgence.” Skinny... Read more »

How Procter and Gamble Sniffed Out New Markets

How Procter and Gamble Sniffed Out New Markets
Segmenting for Scent-Lovers Reaches 40% of Consumers When Procter & Gamble first launched Febreze as an odor-eliminating product, it failed. In The Power of Habit, Charles Duhigg relates the story of how Febreze came back. Consumer psychologists learned that consumers didn’t just want to eliminate odors—they craved a sense of accomplishment from making their environments... Read more »
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Why a Focused Product Portfolio was Critical to Talking Rain’s Sparkling ICE $350 MM+ Brand

Why a Focused Product Portfolio was Critical to Talking Rain’s Sparkling ICE $350 MM+ Brand
Nielsen’s Breakthrough Innovation Report 2013 named the Talking Rain Sparkling ICE brand as a winner with a “Marathoner” activation strategy. The brand posted two-year revenues in excess of $200 million, and the brand is reportedly on course this year for over $350 million is sales. According to Nielsen’s report: “Marathoners take a more deliberate approach.... Read more »

Solo Travelers Find a Berth with Norwegian Cruise Line

Solo Travelers Find a Berth with Norwegian Cruise Line
How Norwegian Cruise Line Created a New, Award-Winning Stateroom Category Targeting a Valuable Niche In exploring several successful new businesses from Nielsen’s Breakthrough Innovation Report, one best practice theme that emerges is redefining a category or inventing an entirely new category, often by meeting the needs of a specific target consumer for a specific situation... Read more »

What’s Your Marketing Strategy for the Chief Memory Officer?

What’s Your Marketing Strategy for the Chief Memory Officer?
How Marketing Strategies Should Appeal to the Family’s Chief Memory Officer—Mom Moms usually take on the responsibility of being the family’s Chief Memory Officer. Mom makes plans to create memories, uses products and tools to capture memories and finds ways to share those memories– with friends and family today and her children in the coming... Read more »
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Free Marketing to Moms Webinar – This Week!

Free Marketing to Moms Webinar – This Week!
Join me this Thursday, June 7 at 2:00 P.M. EDT for a free marketing to moms webinar, through Nielsen. Click here to register. I’ll be sharing insights from my book, Tuning Into Mom: Understanding America’s Most Powerful Consumer. Our conversation will include two additional experts: Inna Kern, VP, Global Sales Marketing for BabyCenter, LLC, is... Read more »
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    Michal Clements

    Michal is co-author of Tuning Into Mom and an experienced consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School.

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